Navigating Change: The Evolution of Mood
In the world of online retail, adaptation isn't just an option; it's a necessity. Today, I want to share with you the journey of Mood, the shifts we're making, and the exciting new directions we're embarking upon.
For years, our eBay shops, alongside our Amazon Store and website, formed the backbone of our business. eBay, in particular, was once the source of 80% of our revenue. However, the tides have changed. Recently, we've seen our revenue from eBay dwindle to almost nothing, whilst the costs in advertising and transaction fees have become unsustainable. After much deliberation, we've made the tough decision to pause operations on one of our eBay shops. Our main account is also under review and may follow suit unless we see a significant turnaround.
This shift might sound daunting, but it's also an opportunity—a chance to innovate and focus on direct sales through our website. As the sole remaining member of the Mood team, I'm fully committed to steering us through these changes and am reaching out for your support.
A Fresh Focus on Direct Sales
Our pivot away from eBay doesn't mark the end of our journey; rather, it's a new beginning. We're doubling down on our direct sales efforts and exploring new ways to enhance our offerings. This is where I'm excited to introduce two new products for our community of candle and wax melt enthusiasts. For the first time, we're offering 1kg bulk packages of an extensive range of scents. Sourced directly from the factory, these products represent a unique opportunity for us to bring something new and exciting to you, our valued customers.
It's important to note that, with this direct sourcing model, there will be some adjustments, such as slightly longer lead times and price variations based on quantity. We're navigating these changes with transparency and a commitment to quality.
Looking Ahead
Change is never easy, but it's often where we find our greatest opportunities for growth. As Mood evolves, our focus remains on providing exceptional value and innovative products to our customers. Your support and feedback are more crucial than ever as we transition away from eBay and enhance our direct sales channels.
We're not just a business; we're a community. Together, we can navigate these changes and continue to thrive. Stay tuned for updates and thank you for your ongoing support. Let's embark on this new chapter together, with optimism and a shared vision for the future.
Your thoughts, feedback, and suggestions are invaluable to us. Join the conversation and help us shape the future of Mood. Together, we can make this transition a success.